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The archive

Every playbook, in one place

9 deeply-researched articles on building a business that compounds. Search by keyword or filter by discipline.

Showing 9 articles

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Build8 min

What a Custom Web App Actually Costs (And Why Quotes Vary 10x)

Web app quotes range from $15K to $300K for what sounds like the same brief. Here is what actually drives the number, and how to compare estimates properly.

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Build8 min

Build vs Buy: A Decision Framework for Internal Tools

Most build-vs-buy advice comes from vendors selling one side of it. Here is a neutral framework, the 80/20 rule that decides it, and the costs both sides hide.

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Build8 min

MVP Development: Real Timelines, Real Costs, and What to Cut

Most MVPs ship in 8 to 12 weeks for $15K to $50K. If yours is taking longer, the scope is wrong. Here is how to cut it without shipping something useless.

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AI4 min

Claude Code vs Codex: Choosing an AI Agent for Real Work

The two leading AI coding agents differ less on capability than on how much autonomy they take. Here is what that means for teams shipping production code.

Abstract diagram in sky blue showing shifting cost curves in software development on a dark background
AI5 min

What AI Changed About Building Software - And What It Did Not

AI compressed the cost of writing code, which was never the expensive part. Which build decisions genuinely moved, and which claims fail in production.

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Industry5 min

How B2B Manufacturers Are Rebuilding Their Digital Operations

Manufacturing buyers research like consumers but buy like procurement teams. What that changed about manufacturer websites, and what most still get wrong.

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Growth4 min

What Slow Pages Actually Cost You (Beyond the Lighthouse Score)

Core Web Vitals are a small ranking factor and a large conversion factor. Here is how to tell which of your performance problems is worth paying to fix.

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Sales5 min

Selling a Six-Figure Build to a Buyer Who Cannot Evaluate It

Technical buyers judge your approach. Non-technical buyers judge your ability to reduce their risk. Here is how to sell complex builds without discounting.

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Radar3 min

Tech Radar: What Actually Changed for Teams Building Software

A periodic briefing on the tools and shifts that affect how you build - filtered for what changes a decision, not what made headlines this week.

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